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Case Study 4.7

Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux

35
Pages
IEEE
Style
~ 37–52 mins
Reading Time
Public Policy Cold Chain Cybersecurity
Abstract

This case study investigates “Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux” using a randomized controlled trial design. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux

ABSTRACT
Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Benelux is unpacked across themes: costs, change enablement, benefits, and security. Limitations and future research paths are noted.
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