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Essay 4.5

Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Middle East

15
Pages
MLA
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~ 15–22 mins
Reading Time
Sociology DEI FinTech
Abstract

This essay investigates “Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Middle East” using a design science research. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Middle East

ABSTRACT
Social Media Marketing Adoption in Cross-functional Tech Teams: Governance And Risk — Evidence from Middle East is unpacked across themes: benefits, costs, change enablement, and usability. Limitations and future research paths are noted.
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