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Case Study 4.9

Social Media Marketing Adoption in Data Science Teams: Innovation Diffusion — A Comparative Perspective

17
Pages
IEEE
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~ 18–26 mins
Reading Time
Cold Chain Energy Data Privacy
Abstract

This case study investigates “Social Media Marketing Adoption in Data Science Teams: Innovation Diffusion — A Comparative Perspective” using a panel regression with fixed effects. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in Data Science Teams: Innovation Diffusion — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Data Science Teams: Innovation Diffusion — A Comparative Perspective is unpacked across themes: usability, ethics, costs, and interoperability. Limitations and future research paths are noted.
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