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Research Proposal 4.8

Social Media Marketing Adoption in Data Science Teams: Operational Excellence — A event study methodology

40
Pages
Harvard
Style
~ 42–58 mins
Reading Time
Cybersecurity Psychology AI
Abstract

This research proposal investigates “Social Media Marketing Adoption in Data Science Teams: Operational Excellence — A event study methodology” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing Adoption in Data Science Teams: Operational Excellence — A event study methodology

ABSTRACT
Social Media Marketing Adoption in Data Science Teams: Operational Excellence — A event study methodology is unpacked across themes: change enablement, KPIs, scalability, and usability. Limitations and future research paths are noted.
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