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Coursework 4.9

Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective

27
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Harvard
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~ 28–41 mins
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Tourism Finance Governance
Abstract

This coursework investigates “Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Esports Organizations: Interoperability — A Comparative Perspective is unpacked across themes: KPIs, governance, scalability, and security. Limitations and future research paths are noted.
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