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Coursework 4.5

Social Media Marketing Adoption in EU Startups: Governance And Risk — 2023–2028 Trends

19
Pages
IEEE
Style
~ 20–28 mins
Reading Time
Cold Chain InsurTech DEI
Abstract

This coursework investigates “Social Media Marketing Adoption in EU Startups: Governance And Risk — 2023–2028 Trends” using a topic modeling on open datasets. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in EU Startups: Governance And Risk — 2023–2028 Trends

ABSTRACT
Social Media Marketing Adoption in EU Startups: Governance And Risk — 2023–2028 Trends is unpacked across themes: costs, equity, change enablement, and KPIs. Limitations and future research paths are noted.
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