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Research Proposal 4.9

Social Media Marketing Adoption in Gig Workers: Operational Excellence — Post-Pandemic Lessons

36
Pages
MLA
Style
~ 38–54 mins
Reading Time
Epidemiology AI UX
Abstract

This research proposal investigates “Social Media Marketing Adoption in Gig Workers: Operational Excellence — Post-Pandemic Lessons” using a survey-based structural equation modeling. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing Adoption in Gig Workers: Operational Excellence — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing Adoption in Gig Workers: Operational Excellence — Post-Pandemic Lessons is unpacked across themes: usability, costs, risks, and scalability. Limitations and future research paths are noted.
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