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Case Study 4.9

Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective

32
Pages
IEEE
Style
~ 34–47 mins
Reading Time
InsurTech AI FinTech
Abstract

This case study investigates “Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective” using a design science research. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Gig Workers: Roi And Performance Metrics — A Comparative Perspective is unpacked across themes: security, change enablement, costs, and scalability. Limitations and future research paths are noted.
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