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Essay 4.7

Social Media Marketing Adoption in Hospital Administrators: Market Entry Strategy — A Comparative Perspective

11
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Harvard
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~ 11–17 mins
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Food Systems Finance Blockchain
Abstract

This essay investigates “Social Media Marketing Adoption in Hospital Administrators: Market Entry Strategy — A Comparative Perspective” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in Hospital Administrators: Market Entry Strategy — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Hospital Administrators: Market Entry Strategy — A Comparative Perspective is unpacked across themes: costs, benefits, equity, and scalability. Limitations and future research paths are noted.
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