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Essay 4.8

Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling

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~ 19–28 mins
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Open Banking Leadership HCI
Abstract

This essay investigates “Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling” using a panel regression with fixed effects. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling

ABSTRACT
Social Media Marketing Adoption in Hospitality Operators: Human Factors And Usability — A survey-based structural equation modeling is unpacked across themes: risks, security, KPIs, and scalability. Limitations and future research paths are noted.
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