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Dissertation 4.8

Social Media Marketing Adoption in Hospitality Operators: Innovation Diffusion — 2020–2029 Trends

39
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APA
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~ 41–58 mins
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Sociology BioMed Energy
Abstract

This dissertation investigates “Social Media Marketing Adoption in Hospitality Operators: Innovation Diffusion — 2020–2029 Trends” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing Adoption in Hospitality Operators: Innovation Diffusion — 2020–2029 Trends

ABSTRACT
Social Media Marketing Adoption in Hospitality Operators: Innovation Diffusion — 2020–2029 Trends is unpacked across themes: interoperability, risks, KPIs, and costs. Limitations and future research paths are noted.
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