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Dissertation 4.8

Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends

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Public Policy Open Banking Cybersecurity
Abstract

This dissertation investigates “Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends” using a propensity score matching. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends

ABSTRACT
Social Media Marketing Adoption in Hospitality Operators: Interoperability — 2020–2029 Trends is unpacked across themes: equity, change enablement, usability, and scalability. Limitations and future research paths are noted.
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