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Policy Brief 4.3

Social Media Marketing Adoption in K–12 Teachers: Customer Experience — A Comparative Perspective

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IEEE
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~ 7–13 mins
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Abstract

This policy brief investigates “Social Media Marketing Adoption in K–12 Teachers: Customer Experience — A Comparative Perspective” using a time-series forecasting. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing Adoption in K–12 Teachers: Customer Experience — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in K–12 Teachers: Customer Experience — A Comparative Perspective is unpacked across themes: scalability, usability, change enablement, and benefits. Limitations and future research paths are noted.
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