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Coursework 4.8

Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling

22
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Chicago
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~ 23–34 mins
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InsurTech Education Cloud
Abstract

This coursework investigates “Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling” using a propensity score matching. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling

ABSTRACT
Social Media Marketing Adoption in Microfinance Institutions: Ethical Considerations — A survey-based structural equation modeling is unpacked across themes: scalability, benefits, usability, and change enablement. Limitations and future research paths are noted.
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