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Policy Brief 4.3

Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America

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IEEE
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~ 7–12 mins
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Cold Chain Data Privacy Cloud
Abstract

This policy brief investigates “Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America” using a benchmarking and maturity modeling. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America

ABSTRACT
Social Media Marketing Adoption in Microfinance Institutions: Scaling And Replication — Evidence from North America is unpacked across themes: interoperability, KPIs, equity, and ethics. Limitations and future research paths are noted.
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