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Coursework 4.6

Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends

39
Pages
MLA
Style
~ 41–57 mins
Reading Time
Epidemiology Data Privacy Cold Chain
Abstract

This coursework investigates “Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends

ABSTRACT
Social Media Marketing Adoption in Mobile Money Users: Customer Experience — 2021–2029 Trends is unpacked across themes: scalability, change enablement, risks, and ethics. Limitations and future research paths are noted.
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