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Research Proposal 4.3

Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective

29
Pages
MLA
Style
~ 30–42 mins
Reading Time
Food Systems Education FinTech
Abstract

This research proposal investigates “Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Mobile Money Users: Innovation Diffusion — A Comparative Perspective is unpacked across themes: change enablement, equity, benefits, and ethics. Limitations and future research paths are noted.
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