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Research Proposal 4.8

Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review

35
Pages
Harvard
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~ 37–53 mins
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Food Systems Governance Green Finance
Abstract

This research proposal investigates “Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review” using a benchmarking and maturity modeling. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review

ABSTRACT
Social Media Marketing Adoption in Pharmaceutical Firms: Innovation Diffusion — A systematic literature review is unpacked across themes: costs, governance, benefits, and KPIs. Limitations and future research paths are noted.
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