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Dissertation 4.9

Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons

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~ 20–29 mins
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Energy MLOps Psychology
Abstract

This dissertation investigates “Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing Adoption in Public Sector Agencies in the UK: Policy And Regulation — Post-Pandemic Lessons is unpacked across themes: KPIs, benefits, equity, and usability. Limitations and future research paths are noted.
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