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Research Proposal 4.5

Social Media Marketing Adoption in Regulated Utilities: Customer Experience — Post-Pandemic Lessons

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Abstract

This research proposal investigates “Social Media Marketing Adoption in Regulated Utilities: Customer Experience — Post-Pandemic Lessons” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing Adoption in Regulated Utilities: Customer Experience — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing Adoption in Regulated Utilities: Customer Experience — Post-Pandemic Lessons is unpacked across themes: usability, risks, interoperability, and ethics. Limitations and future research paths are noted.
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