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Case Study 4.6

Social Media Marketing Adoption in Retail Banks: Equity And Access — A Comparative Perspective

7
Pages
IEEE
Style
~ 7–12 mins
Reading Time
NLP UX Leadership
Abstract

This case study investigates “Social Media Marketing Adoption in Retail Banks: Equity And Access — A Comparative Perspective” using a time-series forecasting. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing Adoption in Retail Banks: Equity And Access — A Comparative Perspective

ABSTRACT
Social Media Marketing Adoption in Retail Banks: Equity And Access — A Comparative Perspective is unpacked across themes: benefits, equity, costs, and usability. Limitations and future research paths are noted.
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