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Coursework 4.5

Social Media Marketing Adoption in Rural Communities: Data Quality And Bias — A systematic literature review

9
Pages
MLA
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~ 9–14 mins
Reading Time
Telemedicine AI Governance
Abstract

This coursework investigates “Social Media Marketing Adoption in Rural Communities: Data Quality And Bias — A systematic literature review” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Rural Communities: Data Quality And Bias — A systematic literature review

ABSTRACT
Social Media Marketing Adoption in Rural Communities: Data Quality And Bias — A systematic literature review is unpacked across themes: KPIs, risks, ethics, and change enablement. Limitations and future research paths are noted.
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