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Case Study 4.4

Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory

35
Pages
Chicago
Style
~ 37–52 mins
Reading Time
Public Policy MLOps Psychology
Abstract

This case study investigates “Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory” using a topic modeling on open datasets. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory

ABSTRACT
Social Media Marketing Adoption in Urban Households: Resilience And Continuity — A qualitative grounded theory is unpacked across themes: benefits, security, governance, and KPIs. Limitations and future research paths are noted.
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