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Case Study 4.7

Social Media Marketing and Adoption Barriers among City Planners — Post-Pandemic Lessons

13
Pages
IEEE
Style
~ 13–19 mins
Reading Time
InsurTech Epidemiology HCI
Abstract

This case study investigates “Social Media Marketing and Adoption Barriers among City Planners — Post-Pandemic Lessons” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing and Adoption Barriers among City Planners — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Adoption Barriers among City Planners — Post-Pandemic Lessons is unpacked across themes: benefits, risks, usability, and costs. Limitations and future research paths are noted.
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