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Research Proposal 4.9

Social Media Marketing and Adoption Barriers among Insurance Underwriters — Post-Pandemic Lessons

22
Pages
Harvard
Style
~ 23–32 mins
Reading Time
AIOps Metaverse CV
Abstract

This research proposal investigates “Social Media Marketing and Adoption Barriers among Insurance Underwriters — Post-Pandemic Lessons” using a social network analysis. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

Social Media Marketing and Adoption Barriers among Insurance Underwriters — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Adoption Barriers among Insurance Underwriters — Post-Pandemic Lessons is unpacked across themes: scalability, KPIs, costs, and benefits. Limitations and future research paths are noted.
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