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Report 4.4

Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons

39
Pages
Chicago
Style
~ 41–57 mins
Reading Time
Cybersecurity Metaverse Epidemiology
Abstract

This report investigates “Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons” using a randomized controlled trial design. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Adoption Barriers among Mobile Money Users — Post-Pandemic Lessons is unpacked across themes: benefits, ethics, governance, and security. Limitations and future research paths are noted.
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