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Dissertation 4.9

Social Media Marketing and Adoption Barriers among Urban Households — Post-Pandemic Lessons

24
Pages
IEEE
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~ 25–37 mins
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Marketing UX Impact
Abstract

This dissertation investigates “Social Media Marketing and Adoption Barriers among Urban Households — Post-Pandemic Lessons” using a panel regression with fixed effects. Through a human-centered lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing and Adoption Barriers among Urban Households — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Adoption Barriers among Urban Households — Post-Pandemic Lessons is unpacked across themes: interoperability, ethics, equity, and costs. Limitations and future research paths are noted.
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