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Policy Brief 4.9

Social Media Marketing and Change Management among Elderly Patients — Evidence from Middle East

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APA
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~ 8–12 mins
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Cold Chain Food Systems Cloud
Abstract

This policy brief investigates “Social Media Marketing and Change Management among Elderly Patients — Evidence from Middle East” using a systematic literature review. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Change Management among Elderly Patients — Evidence from Middle East

ABSTRACT
Social Media Marketing and Change Management among Elderly Patients — Evidence from Middle East is unpacked across themes: scalability, usability, ethics, and governance. Limitations and future research paths are noted.
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