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Case Study 4.6

Social Media Marketing and Cost–Benefit Analysis among Cross-functional Tech Teams — A Comparative Perspective

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Abstract

This case study investigates “Social Media Marketing and Cost–Benefit Analysis among Cross-functional Tech Teams — A Comparative Perspective” using a randomized controlled trial design. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing and Cost–Benefit Analysis among Cross-functional Tech Teams — A Comparative Perspective

ABSTRACT
Social Media Marketing and Cost–Benefit Analysis among Cross-functional Tech Teams — A Comparative Perspective is unpacked across themes: interoperability, equity, governance, and scalability. Limitations and future research paths are noted.
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