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Case Study 4.2

Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A agent-based simulation

20
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Chicago
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~ 21–31 mins
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Health BioMed Green Finance
Abstract

This case study investigates “Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A agent-based simulation” using a panel regression with fixed effects. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A agent-based simulation

ABSTRACT
Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A agent-based simulation is unpacked across themes: KPIs, usability, ethics, and governance. Limitations and future research paths are noted.
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