Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A randomized controlled trial design

Dissertation 4.5

Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A randomized controlled trial design

Pages

Harvard

Style

~ 38–52 mins

Reading Time

NLP Governance Metaverse

Abstract

This dissertation investigates “Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A randomized controlled trial design” using a event study methodology. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A randomized controlled trial design

ABSTRACT

Social Media Marketing and Cost–Benefit Analysis among Hospitality Operators — A randomized controlled trial design is unpacked across themes: usability, costs, change enablement, and equity. Limitations and future research paths are noted.

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