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Case Study 4.5

Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

24
Pages
Harvard
Style
~ 25–37 mins
Reading Time
Risk RPA Education
Abstract

This case study investigates “Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons” using a panel regression with fixed effects. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Cost–Benefit Analysis among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons is unpacked across themes: costs, ethics, risks, and change enablement. Limitations and future research paths are noted.
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