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Dissertation 4.3

Social Media Marketing and Customer Experience among Pharmaceutical Firms — Evidence from Southeast Asia

8
Pages
Chicago
Style
~ 8–14 mins
Reading Time
Risk Public Policy Telemedicine
Abstract

This dissertation investigates “Social Media Marketing and Customer Experience among Pharmaceutical Firms — Evidence from Southeast Asia” using a survey-based structural equation modeling. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Customer Experience among Pharmaceutical Firms — Evidence from Southeast Asia

ABSTRACT
Social Media Marketing and Customer Experience among Pharmaceutical Firms — Evidence from Southeast Asia is unpacked across themes: change enablement, benefits, interoperability, and security. Limitations and future research paths are noted.
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