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Coursework 4.8

Social Media Marketing and Customer Experience among Urban Households — Evidence from Benelux

30
Pages
Harvard
Style
~ 31–44 mins
Reading Time
Marketing AI Cold Chain
Abstract

This coursework investigates “Social Media Marketing and Customer Experience among Urban Households — Evidence from Benelux” using a qualitative grounded theory. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing and Customer Experience among Urban Households — Evidence from Benelux

ABSTRACT
Social Media Marketing and Customer Experience among Urban Households — Evidence from Benelux is unpacked across themes: interoperability, benefits, equity, and scalability. Limitations and future research paths are noted.
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