Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

Report 4.5

Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

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Harvard

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~ 23–33 mins

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Abstract

This report investigates “Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons” using a event study methodology. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons

ABSTRACT

Social Media Marketing and Data Quality And Bias among SMEs in Sub-Saharan Africa — Post-Pandemic Lessons is unpacked across themes: ethics, governance, risks, and security. Limitations and future research paths are noted.

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