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Essay 4.6

Social Media Marketing and Ethical Considerations among Millennial Consumers — A Comparative Perspective

10
Pages
IEEE
Style
~ 10–15 mins
Reading Time
Sociology Sustainability MLOps
Abstract

This essay investigates “Social Media Marketing and Ethical Considerations among Millennial Consumers — A Comparative Perspective” using a propensity score matching. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing and Ethical Considerations among Millennial Consumers — A Comparative Perspective

ABSTRACT
Social Media Marketing and Ethical Considerations among Millennial Consumers — A Comparative Perspective is unpacked across themes: costs, governance, change enablement, and scalability. Limitations and future research paths are noted.
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