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Dissertation 4.2

Social Media Marketing and Governance And Risk among Esports Organizations — A randomized controlled trial design

28
Pages
Chicago
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~ 29–43 mins
Reading Time
Health Food Systems Tourism
Abstract

This dissertation investigates “Social Media Marketing and Governance And Risk among Esports Organizations — A randomized controlled trial design” using a event study methodology. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Governance And Risk among Esports Organizations — A randomized controlled trial design

ABSTRACT
Social Media Marketing and Governance And Risk among Esports Organizations — A randomized controlled trial design is unpacked across themes: KPIs, scalability, change enablement, and usability. Limitations and future research paths are noted.
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