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Policy Brief 4.2

Social Media Marketing and Innovation Diffusion among City Planners — Evidence from Europe

7
Pages
MLA
Style
~ 7–12 mins
Reading Time
Cybersecurity AI Metaverse
Abstract

This policy brief investigates “Social Media Marketing and Innovation Diffusion among City Planners — Evidence from Europe” using a systematic literature review. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing and Innovation Diffusion among City Planners — Evidence from Europe

ABSTRACT
Social Media Marketing and Innovation Diffusion among City Planners — Evidence from Europe is unpacked across themes: interoperability, equity, change enablement, and costs. Limitations and future research paths are noted.
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