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Coursework 4.4

Social Media Marketing and Market Entry Strategy among Export-Oriented Manufacturers — A topic modeling on open datasets

14
Pages
IEEE
Style
~ 14–21 mins
Reading Time
Supply Chain DEI Health
Abstract

This coursework investigates “Social Media Marketing and Market Entry Strategy among Export-Oriented Manufacturers — A topic modeling on open datasets” using a Delphi study. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing and Market Entry Strategy among Export-Oriented Manufacturers — A topic modeling on open datasets

ABSTRACT
Social Media Marketing and Market Entry Strategy among Export-Oriented Manufacturers — A topic modeling on open datasets is unpacked across themes: equity, governance, security, and costs. Limitations and future research paths are noted.
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