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Policy Brief 4.5

Social Media Marketing and Market Entry Strategy among Mobile Money Users — 2025–2026 Trends

14
Pages
Harvard
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~ 14–23 mins
Reading Time
Supply Chain Tourism Energy
Abstract

This policy brief investigates “Social Media Marketing and Market Entry Strategy among Mobile Money Users — 2025–2026 Trends” using a topic modeling on open datasets. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing and Market Entry Strategy among Mobile Money Users — 2025–2026 Trends

ABSTRACT
Social Media Marketing and Market Entry Strategy among Mobile Money Users — 2025–2026 Trends is unpacked across themes: risks, change enablement, equity, and scalability. Limitations and future research paths are noted.
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