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Research Proposal 4.8

Social Media Marketing and Resilience And Continuity among Export-Oriented Manufacturers — Evidence from UK & Ireland

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Abstract

This research proposal investigates “Social Media Marketing and Resilience And Continuity among Export-Oriented Manufacturers — Evidence from UK & Ireland” using a survey-based structural equation modeling. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing and Resilience And Continuity among Export-Oriented Manufacturers — Evidence from UK & Ireland

ABSTRACT
Social Media Marketing and Resilience And Continuity among Export-Oriented Manufacturers — Evidence from UK & Ireland is unpacked across themes: scalability, benefits, equity, and KPIs. Limitations and future research paths are noted.
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