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Research Proposal 4.5

Social Media Marketing and Resilience And Continuity among Supply Chain Managers — Post-Pandemic Lessons

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Abstract

This research proposal investigates “Social Media Marketing and Resilience And Continuity among Supply Chain Managers — Post-Pandemic Lessons” using a Delphi study. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing and Resilience And Continuity among Supply Chain Managers — Post-Pandemic Lessons

ABSTRACT
Social Media Marketing and Resilience And Continuity among Supply Chain Managers — Post-Pandemic Lessons is unpacked across themes: costs, benefits, security, and interoperability. Limitations and future research paths are noted.
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