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Report 4.4

Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux

36
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Harvard
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~ 38–54 mins
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Health AIOps Public Policy
Abstract

This report investigates “Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux

ABSTRACT
Social Media Marketing and Roi And Performance Metrics among E-commerce Marketplaces — Evidence from Benelux is unpacked across themes: ethics, KPIs, usability, and risks. Limitations and future research paths are noted.
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