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Case Study 4.4

Social Media Marketing and Scaling And Replication among Logistics Hubs in Europe — A systematic literature review

25
Pages
Chicago
Style
~ 26–37 mins
Reading Time
NLP UX Cold Chain
Abstract

This case study investigates “Social Media Marketing and Scaling And Replication among Logistics Hubs in Europe — A systematic literature review” using a time-series forecasting. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Social Media Marketing and Scaling And Replication among Logistics Hubs in Europe — A systematic literature review

ABSTRACT
Social Media Marketing and Scaling And Replication among Logistics Hubs in Europe — A systematic literature review is unpacked across themes: risks, governance, change enablement, and usability. Limitations and future research paths are noted.
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