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Case Study 4.8

Social Media Marketing and Sustainability Outcomes among Urban Households — Evidence from Latin America

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~ 23–32 mins
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Metaverse Climate Education
Abstract

This case study investigates “Social Media Marketing and Sustainability Outcomes among Urban Households — Evidence from Latin America” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing and Sustainability Outcomes among Urban Households — Evidence from Latin America

ABSTRACT
Social Media Marketing and Sustainability Outcomes among Urban Households — Evidence from Latin America is unpacked across themes: benefits, risks, interoperability, and costs. Limitations and future research paths are noted.
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