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Report 4.8

Social Media Marketing for City Planners: Equity And Access | Evidence from Europe

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FinTech Epidemiology InsurTech
Abstract

This report investigates “Social Media Marketing for City Planners: Equity And Access | Evidence from Europe” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Social Media Marketing for City Planners: Equity And Access | Evidence from Europe

ABSTRACT
Social Media Marketing for City Planners: Equity And Access | Evidence from Europe is unpacked across themes: KPIs, change enablement, scalability, and interoperability. Limitations and future research paths are noted.
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