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Policy Brief 4.4

Social Media Marketing for City Planners: Roi And Performance Metrics | Evidence from Latin America

8
Pages
IEEE
Style
~ 8–13 mins
Reading Time
Food Systems Climate Finance
Abstract

This policy brief investigates “Social Media Marketing for City Planners: Roi And Performance Metrics | Evidence from Latin America” using a agent-based simulation. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Social Media Marketing for City Planners: Roi And Performance Metrics | Evidence from Latin America

ABSTRACT
Social Media Marketing for City Planners: Roi And Performance Metrics | Evidence from Latin America is unpacked across themes: usability, ethics, change enablement, and interoperability. Limitations and future research paths are noted.
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