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Coursework 4.3

Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective

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MLA
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~ 24–36 mins
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Supply Chain Energy AR/VR
Abstract

This coursework investigates “Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective

ABSTRACT
Social Media Marketing for Cross-functional Tech Teams: Scaling And Replication | A Comparative Perspective is unpacked across themes: scalability, change enablement, benefits, and risks. Limitations and future research paths are noted.
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