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Case Study 4.8

Social Media Marketing for E-commerce Marketplaces: Human Factors And Usability | 2020–2028 Trends

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Tourism BioMed IoT
Abstract

This case study investigates “Social Media Marketing for E-commerce Marketplaces: Human Factors And Usability | 2020–2028 Trends” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for E-commerce Marketplaces: Human Factors And Usability | 2020–2028 Trends

ABSTRACT
Social Media Marketing for E-commerce Marketplaces: Human Factors And Usability | 2020–2028 Trends is unpacked across themes: risks, security, scalability, and KPIs. Limitations and future research paths are noted.
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