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Case Study 4.3

Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective

31
Pages
IEEE
Style
~ 32–45 mins
Reading Time
BioMed FinTech IoT
Abstract

This case study investigates “Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective” using a time-series forecasting. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective

ABSTRACT
Social Media Marketing for Fortune 500 Firms: Cost–Benefit Analysis | A Comparative Perspective is unpacked across themes: governance, usability, costs, and security. Limitations and future research paths are noted.
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